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Showing posts with the label Pharmaceutical marketing; Marketing; Sales; pharmacy

The "Propaganda" of Mental-Health (Based Opinion)

Lets connect the dots between Psychedelics in healthcare and Mental Health / Well-being! Do you know why there is a lot of buzz around the term "Mental Health"? And why the major western firms are openly socializing the theory of mental health and investing enormously on its marketing? Today we got the answer. Sharing with you our thoughts in a very concise and crisp way. So, as of now in the healthcare domain, pharma players have introduced therapies in each possible therapeutic area (TA) whether it is non-curable cancer or complex neuro-muscular/degenerative disorders. With extensive R&D and facing exhaustion of novel products pipeline the domain is getting a saturation at R&D front in already explored TAs.  Now these firms are looking for comparatively ease money making strategies where they can reach larger segments of population and touch the untapped - healthy people by making them realized that they have some form of "disorder" which in intangible, n...