Motivation | تحریک Definition: According to William G. Scott, motivation is a process of stimulating an individual to act, to accomplish desired goal. According to Mcfarland, Motivation refers to urges, drives, desires, strive, needs, etc. It is a type of process of compelling individuals to strive and struggle for attainment of company's goals. It is a type of emotion/ drive that operating upon ones' will and promoting him/her to act for the attainment of particular goal. Motivation convert dormant energy to active/ motive form. Motivation transform Human behavior and efforts. Characteristics of motivation: It is an internal feeling Person in total is involved, not in parts It is Goal Directed behavior. Importance of motivation: High performance levels can be achieved. Low employee turnover and absentees. Acceptance of organizational changes by employees. Why do we need motivation? To create an environment in which emplo...